This can be modified by your Database Administrator (DBA), or someone with access to make changes directly on the server. If that describes you, here are the instructions to modify this value:
<endpoint address="http://HIFIS_DOMAIN_ADDRESS/HIFIS.DOMAIN.BusinessServices.HifisReportService.svc" binding="wsHttpBinding" bindingConfiguration="WSHttpBinding_Standard" contract="HifisReportServiceReference.IHifisReportService" name="WSHttpBinding_IHifisReportService">
<binding name="WSHttpBinding_Standard" closeTimeout="00:01:00" openTimeout="00:01:00" receiveTimeout="00:05:00" sendTimeout="00:01:00" bypassProxyOnLocal="false" transactionFlow="false" hostNameComparisonMode="StrongWildcard" maxBufferPoolSize="10485760" maxReceivedMessageSize="10485760" messageEncoding="Text" textEncoding="utf-8" useDefaultWebProxy="true" allowCookies="false">
<readerQuotas maxDepth="32" maxStringContentLength="4194304" maxArrayLength="101943040" maxBytesPerRead="4096" maxNameTableCharCount="16384" />